Shahroze Rashid | SEO & Digital Marketing Consultant

About Me

Hello! I’m Shahroze.

I help businesses build stronger online identities through strategic digital marketing, creative content, SEO, and performance-driven campaigns. With 8+ years of experience in marketing, training management, and business operations, I specialize in creating solutions that improve visibility, engagement, and measurable results.

From managing digital campaigns to developing professional training programs, my work combines creativity, technology, and strategic thinking to help organizations achieve sustainable growth.

Explore my work below. Let's connect!

Age: 32
Residence: Lahore
Freelance: Available
Address: Lahore, Pakistan

My Services

Training & Workshop Management

I specialize in planning, coordinating, and managing professional training programs that deliver organized learning experiences.

What I offer:

Training program coordination
Workshop planning and execution
Online class management
Participant coordination
Training documentation and reporting

Website Management

Development, content updates, maintenance, and performance optimization of WordPress websites for clinics, businesses, and e-commerce platforms.

Online Appointment System Setup

Design and implementation of custom online booking systems to streamline scheduling and improve client/patient experience.

Digital Marketing Strategy

I create customized digital marketing strategies that help brands increase visibility, engage customers, and achieve business goals.

What I offer:

Complete digital marketing planning
Brand growth strategies
Campaign planning and execution
Audience research and targeting
Performance monitoring and reporting

Content Creation & Branding

I create professional marketing materials that communicate your brand message clearly and effectively.

What I offer:

Social media graphics
Promotional designs
Marketing materials
Brand identity support
Content planning
Visual communication strategies

Business Operations Support

I help organizations improve daily processes through effective coordination, reporting, and operational management.

What I offer:

Process improvement
Data and record management
Team coordination
Inventory and administrative support
Project management assistance

Social Media Marketing

I help businesses build strong social media identities through engaging content and strategic campaigns.

What I offer:

Social media account management
Content planning and calendars
Creative post designs
Campaign management
Audience engagement strategies
Brand communication

SEO & Website Optimization

I improve website visibility and search performance through practical SEO strategies designed for long-term growth.

What I offer:

Keyword research
On-page SEO optimization
WordPress website management
Google Search Console setup and analysis
Website performance improvement
Competitor research

Marketing Analytics & Reporting

I use data insights to measure performance, identify opportunities, and improve marketing decisions.

What I offer:

Campaign performance analysis
Marketing reports
KPI tracking
Website traffic analysis
Growth recommendations

Brands I’ve Worked With:

STSP - Society for the Treatment and Study of Pain

LASORA - LAHORE SCHOOL OF REGIONAL ANESTHESIA

📊 Key Highlights

100+ Workshops

30+ Certificates and Awards

250+ Online Classes Managed

10+ Websites

Resume

Experience

Oct 2025 - Aug 2026

Team Lead - Digital Marketing

Solugence Infotech

Dynamic Digital Marketing Team Lead at Solugence, specializing in integrated digital strategies, team leadership, and performance marketing. Successfully led
projects such as Custom Boxes Tech, with a strong focus on driving measurable
business growth through SEO, SEM, content marketing, and data-driven campaign optimization. Passionate about building collaborative teams and
delivering strategies that improve visibility, engagement, and conversions.

Jan 2025 - Oct 2025

Administration & Marketing Specialist

KB Pain Center, Lahore

Oversee daily administrative operations including staff attendance, patient data management, and appointment scheduling.
Manage and maintain the center’s website, ensuring smooth user experience and timely content updates.
Handle training coordination, including promotional material design, participant registration, and logistics support.
Coordinate between departments to ensure seamless clinical operations and patient care services.
Support digital marketing initiatives and maintain records for reporting and compliance.

September 2021 - Present

Digital Marketing & Trainings Specialist

Kaul Associates

Key Responsibilities:
🔹 Training & Course Management
- Plan, coordinate, and execute medical workshops and certification courses (AHA BLS, POCUS, etc.).
- Oversee participant registration, venue arrangements, logistics, on-site support, and certification issuance.
- Successfully conducted 80+ BLS courses and 9 Winfocus ultrasound training courses nationwide.
🔹 Residency Program Oversight
- Manage the Anesthesia Residency Program for Kaul Associates.
- Supervise the induction process, coordinate online classes, schedule quarterly review meetings between residents and supervisors, and track resident milestones and academic performance.
🔹 Marketing & Digital Strategy
- Lead the design and execution of marketing campaigns for all trainings and events.
- Design all promotional material for workshops, courses, and events.
- Manage social media accounts, run paid ad campaigns, and monitor KPIs for engagement and conversion.
- Develop monthly content calendars and analyze campaign performance.
🔹 Online Systems & Platforms
- Developed and managed the online appointment and training registration system.
- Ensure smooth digital experience for users and participants through form creation, database management, and automation.

2017-2020

Outlets Operations Coordinator & Digital Marketing

Taj Company Pvt. Ltd.

Key Responsibilities:
🧾 Operations & Inventory Management
- Oversaw daily operations across multiple sales outlets and ensured smooth workflow and policy adherence.
- Monitored outlet staff attendance and addressed staffing shortages in coordination with HR.
- Conducted comprehensive inventory analysis to maintain optimal stock levels based on demand trends.
- Led stock audit planning and implementation, identifying discrepancies to prevent fraud and ensure accountability.
- Enforced proper stock return procedures for damaged or overstocked items back to main warehouses in Lahore, Karachi, and Peshawar.
- Ensured accurate stock delivery as dispatched and verified on-ground checks at sales points.
- Managed voucher checking, budgeting, and compliance tracking across all sales locations.
- Ensured proper stock display, cleanliness, and upkeep, including sale point renovations and local supply deliveries.
- Implemented and updated internal policies, ensuring staff were informed and trained accordingly.
- Resolved audit observations, maintained discipline, and promoted inter-departmental coordination.
📊 Marketing & Digital Strategy
- Designed and executed marketing plans and campaigns across physical and digital platforms.
- Conducted market research, competitor analysis, and developed reports for strategic decision-making.
- Handled digital marketing activities, including:
  - Social Media Marketing
  - Search Engine Optimization (SEO)
  - Website management
  - Performance tracking through weekly stats and data reports
- Developed effective marketing communication strategies to increase brand reach and customer engagement.
- Authored internal policy documents, presentations, and coordinated the launch of new initiatives.
📍 Route & Expansion Strategy
- Identified and planned new market entry points and optimized logistics through strategic route planning for distribution and outreach.

Education

2025-2027

Executive Master of Business Administration

University of Lahore

Continued.

2013-2027

Bachelor of Business Administration

University of Education

CGPA: 3.50/4.00

Specialization: Marketing

2010-2012

Intermediate in Computer Sciences

Govt. Islamia College Civil Lines, Lahore.

2009

Matriculation

Govt. Muslim Model High School, Urdu Bazar, Lahore

Skills

Administrative & Coordination

Training & Workshop Management
Staff Attendance & Roster Management
Online Appointment Scheduling Systems
Inventory & Asset Tracking
Patient/Clients Data & Record Management
Online Class Supervision

Marketing & Design

Digital Marketing Strategy
Social Media Campaigns
Promotional Design & Branding
Content Planning & Copywriting
Marketing Analytics & Reporting
Email Marketing

Creative Tools

Canva

85%
Adobe Photoshop

65%
Adaptability

85%
Adobe Illustrator

55%
MS- Word, Excel, PowerPoint

85%
Google Workspace – Forms, Sheets, Slides, Drive

85%

Web & SEO Tools

WordPress – Website creation & management
Google Analytics – Traffic & performance tracking
Google Search Console – Indexing & SEO analysis
SEMrush – Keyword research & competitor analysis
GTmetrix – Site speed optimization
Yoast SEO – On-page SEO
Rank Math SEO – Advanced SEO plugin for WordPress
Keywords Everywhere – Browser extension for quick keyword volume and CPC insights

Soft Skills

Strong Communication
Attention to Detail
Time Management
Team Collaboration
Problem Solving
Project Ownership
Decision-Making – Confident in making data-driven and timely decisions
Client Relationship Management – Building trust and long-term professional connections